https://www.lanewaystrategy.com/about daily 0.75 2020-07-19 https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ee11bf7a1a96133b2a42993/1591811071392/beigebar.png about https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ef794b29f8c8b0df02ae05f/1593283781529/imrena.png about - After over a decade in advertising & communications followed by launching and running a successful retail business, I concluded two things: Even though you do know your own business best, we all need someone with an objective outlook to force a strategic framework and to ask the right questions. Without my advertising and communications background, running a business would have been very very hard (if at all possible). https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ee8fbf16366267772ea397d/1592327208823/ about https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ee8fcfa51cf935c86cbc631/1592327421744/aa.png about https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ee914e6eac9b218e45bba74/1592333564962/rena22.png about https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ee12428ef1f2844703a8d28/1591813172301/trying.png about https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ee8fef8ae03614a4149a22a/1592327948280/trying.png about https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5f013c4b79d2832e0a86bb88/1593916495497/chev.png about https://www.lanewaystrategy.com/our-services daily 0.75 2020-08-30 https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5eeba0a4c01b4460c6cb9c7c/1592500392276/trying.png service menu https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5eeba107a14240646d415821/1592500501820/03-service.png service menu - Getting you to a simple but powerful document outlining exactly how your brand persuasively presents itself to the world. Your positioning acts like a north star to make decisions easy whether it’s what to say on your website or how to evaluate business opportunities. Outcomes: A comprehensive summary of the company / brand’s goals, strengths, weaknesses, opportunities, and revenue stream Identify the specific role a Brand Strategy needs to play for your company A Road Map to ground all decision making. This includes a) A one-liner that defines your brand purpose, b) The key supporting insights that hold up your brand purpose, c) An inspiring summary paragraph (like an elevator pitch, but better), d) Three guiding Brand Personality words, and e) Prioritized list of your differentiating reasons to believe. An incredibly useful Brand Architecture that outlines how your business strategy (ie. products & revenue streams) and brand strategy work together. Overall clarity in how to be motivating, consistent, and authentic in any decision you make on behalf of your brand Investment: To be scoped by project. From $2000. Sounds Like What You Need? Let’s Chat https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5eeba06377085651868d66bf/1593284254179/01-service.png service menu - You have an idea and you think it’s a good one. Or you have a special project you want to jam on. Or you want to build a specific marketing program and need help getting started. Whatever it is, in this 2 hour session we’ll make it even better together by a) planning for profitability and b) identifying potential road blocks & the strategies to overcome them. Outcomes: Identify the core benefit, consumer insight, and ask behind the idea Profitability assessment Barriers & risks evaluation Strategies for success Clear action items for moving the idea forward Investment: $500 Seems Like A Good Fit? Let’s Chat https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5eeb9e871ce04910a1c9d55c/1592499869262/02-service.png service menu - Get everything floating around in your head into an organized, actionable, prioritized plan. We’ll evaluate your revenue streams & opportunities, create profit targets, and break it into your top 3 strategies for achieving them. Outcomes: Strengths & Weaknesses assessment Product and services review Consumer Target definition Annual & monthly b reak even & profitability targets Top 3 Business Strategies to achieve your targets Confidence in why, how, and where to prioritize your energy Investment: $1750 Need This? Let’s Chat https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5eeba26c43de393c4de9cd7e/1592500851192/beigebar.png service menu https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5f013bcfdc3ce86c6bd36c1d/1593916371291/chev.png service menu https://www.lanewaystrategy.com/contact daily 0.75 2020-07-05 https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5eead3528d1e2e739875d8cb/1592447830656/trying.png contact https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ef78c8a9f8c8b0df029b590/1593281682363/trying.png contact https://www.lanewaystrategy.com/home daily 1.0 2020-07-08 https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ed6a888b8ea5a1eecadbc80/1591126157443/beigebar.png home https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ed6acb5cbb05b06e9e149f8/1591127224717/business-new.png home Get everything floating around in your head into an organized, actionable, prioritized Business Plan. We’ll evaluate your revenue streams & opportunities, create profit targets, and break it into your top three strategies for achieving them. https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ed6acac40d5f421aba6773d/1591127215543/iea.png home You have an idea or a special project or a marketing program… Whatever it is, in this session we’ll make it even better together by a) planning for profitability and b) identifying potential road blocks & the strategies to overcome them. https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ed02f88a5df4f55dd6d7b14/1593700065233/brand.png home Getting you to a simple but powerful document outlining exactly how your brand persuasively presents itself to the world. Your Brand Strategy acts like a north star to make decisions easy, whether it’s what to say on your website or how to evaluate business opportunities. https://www.lanewaystrategy.com/testimonials daily 0.75 2020-07-07 https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ef78fed9f8c8b0df02a2ad8/1593282550410/trying.png testimonials https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5efdecdd4c0f85227cabad1a/1593699554365/trying.png testimonials https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ef7a299e6aaf04d0efd6039/1593287332810/trying.png testimonials https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ef7a351a7500b66950ecb65/1593287565709/trying.png testimonials https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5ef7a402e6aaf04d0efd8369/1593287687344/ testimonials https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5efdec2a9def0e5129880fde/1593699376856/trying.png testimonials https://static1.squarespace.com/static/5e53b99759db5a7b12f00829/t/5efdfa83e6756c5da096ae09/1593703047221/chev.png testimonials